- Aussie Meat
- High in Protein & Fat
- Healthy Extras
Outback
Aussie Game
- Crafted for dogs of all life stages
- A complete and balanced dog food you can rely on
- Made from local ingredients and good old Aussie ingenuity
- Plus 5 Healthy Extras
Protein to build and repair body tissue, muscle and hair in working dogs
Fat as the main source of Energy for speed and stamina
Essentials
Aussie Beef
A no fuss complete and balanced dog food you can rely on, made from local ingredients and good old Aussie ingenuity.
Protein to build and repair body tissue, muscle and hair
Fat is the main source of Energy and essential Fatty Acids
Family Dog
Aussie Beef & Vegetables
- For dogs of all life stages
- A complete and balanced dog food you can rely on
- Made from local ingredients and good old Aussie ingenuity
- Plus 5 Healthy Extras
Protein to build and repair body tissue, muscle and hair in growing puppies and adult dogs
Fat as the main source of Energy and Essential Fatty Acids for growing puppies and adult dogs
Working Dog
Aussie Beef
- Crafted for hard working dogs of all life stages
- A complete and balanced dog food you can rely on
- Made from local ingredients and good old Aussie ingenuity
- Plus 5 Healthy Extras
Protein to build and repair body tissue, muscle and hair in working dogs
Fat as the main source of Energy for speed and stamina
Grain Free
Aussie Lamb
- For dogs of all life stages
- A complete and balanced dog food you can rely on
- Made from local ingredients and good old Aussie ingenuity
- Plus 5 Healthy Extras
Protein to build and repair body tissue, muscle and hair in growing puppies and adult dogs
Fat as the main source of Energy for speed and stamina
Clean Feeding
For work or play
- All life stage dog food for ease of feeding and multi-dog house holds
- Aussie meats are the first ingredient
- Complete and balanced goodness with Healthy Extras to keep your dog in top condition, no supplements required
- High in protein & fat for sustained energy throughout the day
Proudly Australian Made & Owned
Locally sourced, Aussie Meat is the first ingredient
Formulated for active dogs of all ages
From our local family to yours
Made by locals for locals
All our products are made in country NSW. We understand what it takes to provide the nourishment that keeps hard working Aussie dogs in tip-top shape. It’s the difference that comes with genuine Aussie know-how.
Because we own our factory, formulate our own recipes, and source clean, green Aussie ingredients, we have complete control over the quality and safety of our pet food products. So you can be sure your dog is getting the very best.
Quality will not be Compromised
Every step of the process
Rigorous quality control measures at every stage of production ensures that TRUE BLUE™ consistently meets high standards and is of superior quality. We are HACCP and SQF certified, giving pet owners peace of mind.
SQF & HACCP Certification
Rigorous quality control measures at every stage of production
Building a sustainable future
We are committed to providing great wholesome pet food while minimising our environmental impact. Through innovative practices and responsible sourcing, we strive to promote a healthier planet for future generations of pets and pet lovers.
Members of SEDEX.
