Essentials
Aussie Beef
A no fuss complete and balanced dog food you can rely on, made from local ingredients and good old Aussie ingenuity.
Protein to build and repair body tissue, muscle and hair
Fat is the main source of Energy and essential Fatty Acids
Meat First
Locally sourced, Aussie Meat is the first ingredient as it’s instinctively preferred
Proudly Australian Made & Owned
True Blue Nutrition
We focus on what dogs need.
As a responsible dog owner, providing your dog with complete and balanced nutrition is a given. A well-rounded diet is essential for ensuring that your dog receives all the necessary nutrients to support their maintenance, and overall health.
Which is why we have developed True Blue Essentials, a no fuss complete and balanced meal.
5 Healthy Signs
Bright Eyes
Contains Essential Vitamins and Minerals for health and wellbeing
Skin and Coat
Omega 6 Essential Fatty Acids help maintain skin and coat health
Clean Teeth
Calcium to help build strong bones and teeth
Firm Stools
Clean Feeding
No Artificial Colours, Flavours or Preservatives
True Blue™ endeavours to use local and up-cycled ingredients where possible to create nutritious pet food that’s better for your pets, local agriculture and the planet.
Essentials Aussie Beef ingredients:
Beef Meal, Cereals (Wheat and/or Sorghum), Beef Fat, Chicken Broth, Salt, Vitamins, Minerals, Natural Antioxidants.
True Blue™ Essentials Aussie Beef is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Adult Maintenance.
Fresh clean drinking water should always be freely available for optimal water turnover.
Feeding Guide Calculator
Actvity level
